• Instagram - Black Circle
  • Twitter - Black Circle


Please reload



whatgrandmawore is a celebration of all-things fashion and its most iconic moments, written by Ruby-May Helms. She has a BA (Hons) in Fashion and Dress History, and an MA in the History of Design and Material Culture. She is currently in the process of applying for a PHD in design history, exploring the relationship between clothing and death. 


This blog explores fashion and dress history through the analysis of surviving garments and other material culture from museum collections. It discusses fashion theory, topical and current issues, and reviews the latest exhibitions. 


TO CONTACT: rubymayhelms@hotmail.com. 


You can follow us on our social media channels by searching for us on Instagram and Twitter.

  • Twitter
  • Instagram

July 21, 2016

Films provide escapism for those who watch them. Viewers are transported to a world of glamour, stardom, excitement and fantasy. During the ‘Golden Era’ of film, a time commonly associated with the 1930’s, cinema became an enormous industry in America. With the arrival of the talkies (sound films) during the late 1920’s, by 1930, 80 million people visited the cinema weekly (Esquevin, Monacelli Press: 2008).

Big blockbuster studios such as Metro-Goldwyn-Mayer and Paramount were responsible for promoting some of the most well-recognised and prestigious stars of the twentieth century. Garbo, Dietrich, Harlow, Hayworth and Hepburn, were all actresses still idolised today.

Adrian gown, actress Jean Harlow starring in the film Dinner at Eight, 1933. 

These women were beautiful. They appeared on screen in glittering sequin dresses, floor length bias-cut gowns, sharp suits and even more shockingly, masculine trousers. One outfit alone on the screen could produce a fashion phenomenon. America exce...

July 5, 2016

We are now on Twitter and Facebook!

You can follow us on Twitter as we post our various and favourite images of couture fashion and accessories at @whatgrandmawore (https://twitter.com/whatgrandmawore) 

OR you can like us on Facebook via our page - A Fashion History Blog: whatgrandmawore 

To give you a preview of what we post on Twitter, here's a photograph of a beautiful Paul Poiret dress, 1921, courtesy of The Metropolitan Museum of Art, New York...

You're welcome. 

Please reload